Practice In Public
Working in tech allowed me to see the value of bringing a product to market quickly. When you have a startup, it's best to get your product in front of real customers early in the life of the company so that you can be sure that you are actually making something that people want.
Before starting the magazine, we produced a one page folded zine and put it in front of more than 500 women to find out if black women in this niche were interested in seeing themselves represented in print. It wasn't the 136-page perfect bound beauty that the first issue turned out to be — but it was a basis that we could build from.
And we've done just that. Our readers are early adopters which means that you all get to be a part of shaping the magazine. Not having everything perfect is nerve-wracking but it is a part of launching and rapid growth. We benefit from being able to improve the product based on your insights. You benefit from having a publisher focused on meeting your specific needs.
This is something that carries over to the service/experience side of the business as well. We are learning from our growing pains so that we can serve you better.