Black-Owned Fashion Brand Creates Virtual Size Guide

Black-Owned Fashion Brand Creates Virtual Size Guide

Source: Ekineyo

Source: Ekineyo

Fashion labels typically showcase their clothing on thin, tall models. This can be discouraging to those who do not fit this body type and makes it difficult to find and buy clothing. Luckily, Ekineyo Basics, a fashion label created in 2010 by Nike Oyelami, uses Black models of various sizes and body types — and they're now offering a virtual size guide! The line features everything from t-shirts to skirts, and has been seen on major celebrities like Tika Sumpter and Jill Scott. Excited to see what more Ekineyo has to offer as they work on their Fall Size Guide!

Read more about it on Black Girl Long Hair here.

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Embrace Your Black Beauty: "We invented this s**t!"

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